I wonder if adam schefter and dr z are pals?
If you live in New York City, you know Dr. Zizmor.
Outside of Rudi there aren't too many New York Personalities who get as much coverage as our dear doctor does.
There was a time when nearly every subway car you ventured into would have a Dr. Zizmor ad - blazing the way towards an every tackier world where skin disease went had in hand with Gap ads.
...But times have changed and been hard for Dr. Zizmor, what with the MTA deciding to hike advertising prices in 1995 and encourage companies to purchase the advertising rights to an entire half of a car. Today you're more likely to see Banana Republic dominating you left while Captain Morgan proclaims his need to party on the right.
Smaller vendors not interested in purchasing entire half cars are limited to the 20% of the availble cars that offer small panel advertising. And you can bet in those 20% that Dr. Zizmor will be there, shining his pearly white skin against his rainbow backdrop telling you how to make your life a better one in just a few easy steps.
AND YOU CAN GO BACK TO WORK THE VERY SAME DAY!
(this is my dog, I named him after dr. z!!!)
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